TY  - BOOK
AU  - Perreault, William D.                         
AU  - Cannon, Joseph
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing                               : a marketing strategy planning approach
SN  - 1259251634
AV  - KTC HF5415.13 .P47 2015
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -