TY  - BOOK
AU  - Berger, Arthur Asa
TI  - Media research techniques
SN  - 0761915370
AV  - P91 .B47 1998 c. 1
PY  - 1998///
CY  - Thousand Oaks, CA
PB  - SAGE publications, Inc.
KW  - Mass media
KW  - Research
KW  - Methodology
ER  -