TY  - BOOK
AU  - Baran, J. Stanley 
AU  - Dennis K. Davis 
TI  - Mass communication theory : Foundations, Ferment  and future 
SN  - 9780495902904
AV  - P 90  .B37 2012 C.1
PY  - 2012///
CY  - Australia 
PB  - Wadsworth Cengage Learning 
KW  - Communication - Mass
ER  -