TY  - BOOK
AU  - Arens, W.
AU  - Weigold, M.
AU  - Arens, C.
TI  - Contemporary advertising and integrated marketing communications
AV  - HF5821 .B62 2013 c. 1
PY  - 2013///
CY  - USA
PB  - McGraw-Hill Companies
KW  - Advertising
ER  -