Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th Global ed. 
 - Boston :  Pearson,  2012. 
 - 1 v. (various pagings) 
<br/><br/><label>ISBN: </label>0273753363 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.