Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 34th  ed. 
 - Delhi :  Pearson,  2006. 
 - 956p. 
<br/><br/><label>ISBN: </label>8131722244  3016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3   / .M3K68 c.1