Rao, K. Rama Mohana <br/><br/>
Services marketing / 
K. Rama Mohana Rao 
 - India  Dorling Kindersley  2011 
 - xxxv, 546 p. 
<br/><br/><label>ISBN: </label>8131732250 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .R36 2011 c. 1