Pharmaceutical marketing   principles, environment and practice  
Simth, Mickey C. [et ...al.]. 
 - New York  Informa healthcare   2002 
 - xvi, 371p. 
<br/><br/><label>ISBN: </label>0789015839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs --marketing<br/>Pharmaceutical industry
<br/><br/><label>LC Class. No.: </label>HD9665.5  / .P43 2002 c.1