TY  - BOOK
AU  - Kolassa, E. M. Mick
AU  - Perkins, Greg
AU  - 
TI  - Pharmaceutical marketing : principles, environment and practice 
SN  - 0789015839
AV  - HD9665.5 .P43 2002 c.1
PY  - 2002///
CY  - New York
PB  - Informa healthcare 
KW  - Drugs
KW  - marketing
KW  - Pharmaceutical industry
ER  -