Boone, Louis E. <br/><br/>
Contemporary marketing  
Louis E. Boone 
 - 18th ed. 
 - Australia  cengage learning  2019 
 - 1 v. (various paging)  
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0357033779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B66