TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing 
SN  - 0357033779
AV  - HF5415 .B66
PY  - 2019///
CY  - Australia
PB  - cengage learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -