Belch, George Eugene. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 12th ed. 
 - New York:  McGraw-Hill,  2021 
 - 3 Vol. (various paging) 
<br/><br/><label>ISBN: </label>1260570991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45 2021