TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic and digital media
SN  - 1305077563
AV  - P96.M34 A4 2015
PY  - 2017///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Mass media
KW  - Management
KW  - Digital media
N1  - Includes bibliographical references and index; Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html
UR  - https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html
ER  -