TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process 
SN  - 0256122407 :
AV  - HF5415 .E54 1991
PY  - 1991///
CY  - Boston, massachusetts
PB  - Mcgraw-Hill
KW  - Marketing
KW  - Advertising
ER  -