TY  - BOOK
AU  - Meyer,Herbert M.
AU  - Gerstman,Richard
TI  - Branding @ the digital age
SN  - 033394769X :
AV  - HF5415.1265 .B73
PY  - 2001///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave
KW  - Internet marketing
KW  - Brand name products
ER  -