Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik, Gray J. Bamossy. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western,  1995. 
 - xxii, 682 p. 
<br/><br/><label>ISBN: </label>0538839139 :  KES 600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S46 1995