TY - BOOK AU - McKane,Anna TI - News writing SN - 1446256299 AV - PN4783 .M36 2014 PY - 2014/// CY - London PB - SAGE KW - Journalism KW - Authorship KW - Reporters and reporting KW - Mass media KW - Report writing N1 - Previous edition: 2006; Includes bibliographical references (pages 178-180) and index; 1. What makes news? -- 2. Gathering the news -- 3. The effective intro -- 4. The inverted pyramid -- 5. News as a conversation -- 6. Make it a new story, not a narrative -- 7. Presentation and headlines -- 8. Other ways into the story-- 9. Accuracy and getting it right -- 10. Choosing the right words -- 11. Writing for clarity -- 12. Grammar and punctuation -- 13. More news models -- Epilogue -- Appendix -- Glossary -- Further reading -- Index N2 - The ability to hone and craft an eye catching news story is fundamental to good journalism. It is an essential skill that all journalists must carry with them. The growth of online journalism and of social media has meant that the skills required in news writing are evolving, opening up fresh challenges and exciting new possibilities ER -