TY  - BOOK
TI  - The Handbook of Strategic Public Relations and Integrated Marketing Communications
AV  - HM1221 .C39 2012 
PY  - 2012///
CY  - [Place of publication not identified]
PB  - McGraw-Hill, 
N1  - Includes bibliographical references
N2  - Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. --
UR  - https://0-library-books24x7-com.www.livermore.lib.ca.us/library.asp?^B&bookid=47667
ER  -