Pringle, Peter K. <br/><br/>
Electronic media management / 
Peter K. Pringle, Michael F. Starr. 
 - 5th ed. 
 - Burlington, MA :  Focal Press,  2006. 
 - xv, 415 p.   ill.  
<br/><br/>Includes bibliographical references (p. 391-400) and index. 
<br/><br/><label>ISBN: </label>9780240808727  
<br/><br/><label>LCCN: </label>2007272130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Management.<br/>Television stations--Management.<br/>Radio stations--Management.
<br/><br/><label>LC Class. No.: </label>HE8689.4  / .P75 2006