A professional and practitioner"s guide to public relations research, measurement, and evaluation/ 
Edited by David Michaelson and Don W. Stacks 
 - 3rd ed. 
 - United States of America  Business Expert Press  2017 
 - 291p. 
<br/><br/><label>ISBN: </label>978-1631577611 
<br/><br/><label>LC Class. No.: </label>HD59  / .P76 2017