Jobber, David. <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 9th  ed. 
 - Maidenhead, England :  McGraw-Hill,  2020 
 - xxx, 831p. 
<br/><br/><label>ISBN: </label>152684723x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J63 2020