Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 12th ed. 
 - New Delhi :  Tata McGraw-Hill,  2005. 
 - xxxiii, 697 p. 
<br/><br/><label>ISBN: </label>0072833718 :  KES 1,440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.