Bowersox, Donald J. <br/><br/>
Strategic marketing channel management / 
Donald J. Bowersox, M. Bixby Cooper. 
 - New Delhi :  Tata McGraw-Hill,  1992. 
 - xix, 488  p. 
<br/><br/><label>ISBN: </label>0070586691 :  KES 1050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels--Management.<br/>Business logistics.<br/>Physical distribution of goods.