TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
SN  - 0070586691 :
PY  - 1992///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing channels
KW  - Management
KW  - Business logistics
KW  - Physical distribution of goods
ER  -