TY  - BOOK
AU  - Webber,Harry
TI  - Divide and conquer: target your customers through market segmentation 
SN  - 04711763338 :
AV  - HF5415.127 .W43 1998
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Market segmentation
KW  - United States
ER  -