Czinkota, Michael R. <br/><br/>
Principles of international marketing / 
Michael R. Czinkota, Ikka A. Ronkainen. 
 - 9th  ed. 
 - Mason, OH :  South-Western,  2010. 
 - xxvii, 693  p. 
<br/><br/><label>ISBN: </label>1439041376 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International trade.