Schewe, Charles D. <br/><br/>
Marketing :  principles and strategies / 
Charles D. Schewe. 
 - 1st  ed. 
 - New York :  Random House,  1987. 
 - xxi, 673  p. 
<br/><br/><label>ISBN: </label>0394351916 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.