Belch, George Eugene. <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 3rd ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1995. 
 - 762 p. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0256136963 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 1995