TY  - BOOK
AU  - Belch,George Eugene
AU  - Belch,Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
SN  - 0256136963 :
AV  - HF5823 .B387 1995
PY  - 1995///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -