Borg, James. <br/><br/>
Persuasion :  the art of influencing people / 
James Borg. 
 - London :  Pearson,  2004. 
 - xi, 255 p. 
<br/><br/><label>ISBN: </label>0273688383 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)