Marketing strategy :  a decision-focused approach / 
Orville C. Walker ... [et al.] 
 - 5th ed. 
 - New Delhi :  Tata McGraw-Hill,  2006. 
 - xx, 346 p. 
<br/><br/><label>ISBN: </label>0070611432 :  KES 955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M37 2006