TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0070611432 :
AV  - HF5415.13 .M37 2006
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
ER  -