TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0130269956 :
AV  - HD30.28 .D38 2001
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
ER  -