Schiffman, Leon G. Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice Hall of India, 2007. - xviii, 561 p. ISBN: 8120330862 : KES 1,000 Subjects--Topical Terms: Consumer behavior.Motivation research (Marketing) LC Class. No.: HF5415.32 / .S35 2007