International marketing /
Philip R. Cateora, John L. Graham.
- 11th ed.
- New Delhi : Tata McGraw-Hill, c2002.
- xxv, 694 p. : ill. ; 29 cm.
- The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070499470 : KES 910
Export marketing. International business enterprises.