TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0070499470 : AV - HF1416 .C38 2002 PY - 2002/// CY - New Delhi PB - Tata McGraw-Hill KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -