Johansson, Johny K. Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston, Massachusetts : Irwin/McGraw-Hill, 1997. - xx, 716 p. ISBN: 0256160511 : KES 6,200 Subjects--Topical Terms: Export marketing--Management. LC Class. No.: HF1416 / .J63 1997