Terpstra, Vern.
International marketing /
Vern Terpstra, Ravi Sarathy.
- 8th ed.
- Forum, Singapore : Harcourt Asia PTE, c2000.
- xxv, 753 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0030211123 : KES 1,090
Export marketing--Management.
HF1416 / .T47 2000