TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing: 1999 
SN  - 003022313X :
AV  - HF5415 .B66
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press/Harcourt Brace Publishers
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -