Marketing book / 
ed. by Michael J. Baker. 
 - London :  Heinemann,  1987. 
 - xxv, 441 p. 
<br/><br/><label>ISBN: </label>043490082 :D : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37