Randall, Geoffrey. <br/><br/>
Principles of marketing. 

 - 2nd ed. 
 - London :  Thomson,  2001. 
 - xiii, 310 p. 
<br/><br/><label>ISBN: </label>1861526687 :  KES 1,698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R36 2001