Business-to-business marketing :  strategies and implementation / 
Daniel Michel ... [et al.] 
 - Houndmills, Basingstoke, Hampshire ;  New York :  Palgrave Macmillan,  2003. 
 - xviii, 469 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>033392195X :  KES 4,390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .B87