Baker, Michael J. <br/><br/>
Marketing strategy and management / 
Michael J. Baker. 
 - 3rd ed. 
 - Houndsmills :  Palgrave,  2000. 
 - xxvi, 542 p. 
<br/><br/><label>ISBN: </label> KES 3,780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B35 2000