McCarthy, Edmund Jerome. Basic marketing : a global managerial approach / E. Jerom McCarthy, William D. Perreault, Jr. - 11th ed. - Burr Ridge, Illinois : Irwin, 1993. - xxii, 763 p. ISBN: 025610509X : Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .M369 1993