TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global managerial approach 
SN  - 025610509X :
AV  - HF5415.13 .M369 1993
PY  - 1993///
CY  - Burr Ridge, Illinois
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -