TY  - BOOK
AU  - Parry,Mark E.
TI  - Strategic marketing management: a means-end approach 
SN  - 0071372229 :
AV  - HF5415.13 .P37
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -