Perreault, William D. Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 13th ed. - Boston : Irwin, 1999. - xxiv, 791 p. ISBN: 0071158332 : KES 600 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .P47 1999