TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0071158332 :
AV  - HF5415.13 .P47 1999
PY  - 1999///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -