TY  - BOOK
AU  - Mason,Charlotte H.
AU  - Perreault,William D.
TI  - The Marketing game!
SN  - 0256178631 :
AV  - HF5415.135 .M37 1992
PY  - 1992///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Management games
N1  - Includes PLAN software for preparing an electronic version of the marketing plan decision form; Includes index
ER  -