Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. ; 24 cm. - Irwin series in marketing . Includes bibliographical references and index. ISBN: 0256139040 : Subjects--Topical Terms: Consumer behavior.Marketing. LC Class. No.: HF5415.3 / .P48 1996